Released on: February 22, 2008, 6:52 am

Press Release Author: Dave Fisher

Industry: Marketing

Press Release Summary: Twickenham Stadium gets a new identity - The redevelopment of
the south stand at Twickenham has allowed the stadium to undergo a branding and
signage review.


Press Release Body: The redevelopment of the south stand at Twickenham has allowed
the stadium to undergo a branding and signage review.

Paul Vaughan, the RFU\'s Director of Business Operations explains, \'We want to ensure
that Twickenham Stadium is a world class stadium and venue with a powerful
\'destination\' brand. Twickenham is becoming a venue for more than rugby; a place
for entertainment, shopping, corporate hospitality, leisure facilities and top class
accommodation. It will be a 365 day a year destination and needed its branding and
signage system to be refreshed in line with the developments.\'

The new signage system will be in place for the first RBS 6 Nations match in
February and supporters coming to the stadium will find themselves sitting in
differently numbered seating blocks. Each of the four stands (North, South, East
and West) now has its three levels of seats labelled lower, middle and upper with
block numbers starting numerically in the south west corner and running clock wise
around the stadium bowl.

All the blocks will be well signposted in the distinctive new brand and stewards
will be on hand to point people in the right direction.

Twickenham Stadium gets a new identity


Web Site:
http://www.twickenhamexperience.com/twickenhamexperience/index.cfm?Fuseaction=About.PopUp&StoryId=18557


Contact Details: RFU Stadium
Twickenham
London